🎄 AI Gone Wild: Santa's Using ChatGPT & Coke's Getting Creepy

Read time: under 7 minutes

Welcome WhatsUp AI Subscriber!

Hey Humans! 👋

The AI world is serving more drama than a reality TV show this week! OpenAI's dropping a spicy $200 subscription that'll make your wallet sweat, DeepMind's turning random images into playable worlds (because why not?), and Amazon just crashed the party with a whole family of AI models. Meanwhile, Coca-Cola decided to let AI handle their Christmas spirit, which went about as well as you'd expect. Buckle up - we're diving into a week where AI either impressed us, scared us, or made us question our life choices (looking at you, $200 ChatGPT subscription). Let's dive in!

What’s Trending 🚀 

🤑 OpenAI's Holiday Surprise: A $200 Pro Tier That'll Make Your Wallet Cry

🎬 Runway's New Drop: Your AI Video Editor Just Got a Mind Map Makeover?

🎮 DeepMind's Genie 2: Making AAA Games With One Magic Wish

 🎥 Plot Twist: Tencent Crashes OpenAI's Video Party with Free AI Generator

🤖🎅 Coca-Cola's AI Christmas Ad Has Everyone Feeling... Weird

🚀 Amazon Just Dropped a Nova Bomb in the AI Wars

There’s a reason 400,000 professionals read this daily.

Join The AI Report, trusted by 400,000+ professionals at Google, Microsoft, and OpenAI. Get daily insights, tools, and strategies to master practical AI skills that drive results.

Sign up now for free and work smarter, not harder.

🤑 OpenAI's Holiday Surprise: A $200 Pro Tier That'll Make Your Wallet Cry

OpenAI just dropped another present under the AI Christmas tree, but this one might make your credit card wince. They're launching ChatGPT Pro at a spicy $200/month - you know, for those times when the regular $20 subscription just isn't burning through your money fast enough!

But before you choke on your eggnog, here's what Santa Sam is stuffing in that expensive stocking:

• Full access to the fancy new o1 model (their reasoning powerhouse)

• o1 mini (for when you want your AI bite-sized)

• GPT-4o (the overachiever's choice)

• Advanced voice features (because typing is so 2023)

• And the cherry on top: o1 pro mode, which is basically giving your AI a Red Bull and extra compute power

Speaking of that pro mode - OpenAI claims it's crushing benchmarks in math, science, and coding compared to its cheaper siblings. It's like the difference between a calculator and that one friend who can do complex math in their head while juggling.

Here is one of the wild use case to create a video game from prompt:

Our take: OpenAI's clearly trying to segment their market faster than a Black Friday crowd divides into "bargain hunters" and "I'll pay whatever it costs to avoid this line." $200 is steep, but if you're doing serious research or engineering work, it might be worth skipping your daily artisanal coffee habit... for like, the whole month.

Fun fact: At this rate, by next Christmas, we might need a "ChatGPT Ultra Premium Diamond Elite Plus" tier that accepts mortgage payments as subscription fees! 🎄💸

Runway ML (you know, the Gen-2 folks) just dropped a prototype that's turning video editing into a creative playground. Think "Choose Your Own Adventure" meets professional video editing - minus the papercuts!

The star of the show? A slick new "Graph Structure" that turns your creative process into an explorable map. Each image is a node on your creative journey, and you can branch out in any direction your artistic heart desires. It's like having infinite parallel universes for your content!

Here's what's making us excited:

• Non-linear editing (because who said videos need to be straight lines?)

• AI-powered "happy accidents" that might just be better than your original idea

• Smooth transitions between frames that would make butter jealous

• A magical "make it normal again" button for when you need a regular timeline

Our take: Runway's basically saying "Hey, what if video editing wasn't just a boring timeline?" And we're here for it! It's the perfect blend of precise control and AI-powered serendipity. Adobe, you seeing this? 👀

Pro tip: If you're into video creation and don't mind your tools being a bit experimental, this is definitely worth checking out. Just don't blame us if you spend hours exploring different creative branches like a kid in a candy store! 🍬

Remember when making video games took hundreds of developers and millions of dollars? Well, DeepMind just said "hold my coffee" and dropped Genie 2, an AI that can turn a single image and some text into a playable 3D world. (Looking at you, game studios still crunching your devs! 👀)

The magic lamp rub: Show Genie 2 a picture, whisper "make me a cute robot in the woods," and POOF! You've got yourself a mini video game complete with jumping, swimming, and all those fancy lighting effects that usually make graphics cards cry.

The cool stuff:

• Creates worlds that last up to a minute (most go 10-20 seconds)

• Remembers off-screen areas (no more "poof, it's gone!" moments)

• Handles different camera angles like a pro

• Makes NPCs that don't immediately walk into walls (progress!)

Our take: While this isn't about to replace Cyberpunk 2077, it's a massive leap for AI world generation. But here's the spicy bit - DeepMind's being suspiciously quiet about their training data. Did they basically turn "watching YouTube gaming videos" into a game engine? The lawyers are gonna have fun with this one!

And hey, Activision Blizzard, we see you eyeing this tech while laying off artists. Not cool, friends. Not cool. 🚫

Well well well, looks like OpenAI's 12 days of Christmas just got a surprise guest! While Sam Altman was getting ready to unwrap Sora, Tencent just rolled up with Hunyuan Video, a free and open-source AI video generator that's making some pretty bold claims.

The spiciest part? Tencent says their new toy can outperform Runway Gen-3, Luma 1.6, and other top models. It's like showing up to a party with better snacks than the host! 🍿

Here's what makes it interesting:

• Uses a fancy decoder-only multimodal LLM (that's a mouthful!)

• Rewrites your basic prompts into spicy detailed ones

• Free until you hit 100M users (dream big, folks!)

• Takes about 15 mins to cook up a video

The catch? You'll need a computer with 60GB of GPU memory. That's not a typo - we're talking supercomputer territory here! But don't worry, cloud services like FAL.ai have your back at $0.5 per video.

Our take: This is giving serious "whenever you make a plan, the universe laughs" vibes for OpenAI's Sora launch. But more importantly, it's another sign that the AI video wars are heating up faster than a GPU running Cyberpunk 2077! 🔥

Ho-ho-WHOA! Coca-Cola just dropped their annual "Holidays Are Coming" commercial, but this year's serving comes with a side of uncanny valley. The soft drink giant swapped their usual human creative team for AI, and let's just say not everyone's feeling the Christmas spirit!

The 15-second spot shows the iconic red trucks doing their thing, but with that special AI touch that makes everything look juuust different enough to make your brain go "something's not right here." It's like when your aunt tries to recreate grandma's secret recipe but uses AI-generated ingredients instead.

The internet, being its delightful self, had THOUGHTS:

• "The death of art" (Dramatic much? But we get it)

• "How is this even allowed?" (Legal team: nervous sweating)

• "Artificial ingredients meet artificial intelligence" (Okay, that's actually pretty clever!)

But here's the plot twist: Some folks are calling this the future of advertising. Because apparently, nothing says "heartwarming holiday tradition" like algorithms calculating the optimal amount of Christmas cheer!

Our take: When your Christmas ad makes people debate the existential future of human creativity over their holiday cola, you've either massively messed up or accidentally started a revolution. We're still not sure which!

Secret Level (the AI studio behind this) claims there's still human "warmth" in the ad. Which is exactly what an AI would say, right? 😉

Pro tip: If you want to feel nostalgic for the good old days, just watch the 1995 version. At least that one only gave us diabetes, not an existential crisis! 🎄

Looks like AWS decided to crash the AI party with their own multimodal mastermind! While OpenAI's been doing their 12 days of Christmas thing, Amazon just casually dropped Nova, a whole family of AI models that's giving everyone else a run for their money.

The lineup is spicier than a holiday hot chocolate:

- Nova Micro: The speed demon (128K context, perfect for the "I need it yesterday" crowd)

- Nova Lite: The multimodal bargain hunter (handles images, video, AND text on a budget)

- Nova Pro: The overachiever (processes 15K lines of code like it's reading a grocery list)

- Nova Premier: The mysterious future boss (coming in 2025, probably plotting world domination)

But wait, there's more! They're also throwing in Nova Canvas and Nova Reel for all your "make pretty pictures and videos" needs. Because apparently, Amazon decided "why let Midjourney and Runway have all the fun?"

Our take: AWS is playing 4D chess here. While everyone's been obsessing over OpenAI's daily drops, Amazon quietly built a whole AI ecosystem that speaks 200 languages (show-offs!) and comes with built-in safety features. Plus, it's pay-as-you-go, which is corporate speak for "your wallet won't cry... as much."

The plot twist? The watermarking on generated content. Looks like someone's been taking notes from the "AI-generated content panic of 2023"!

Pro tip: If you're an AWS user, you might want to check your credit card limit before you start playing with these toys. Just saying! 💳

• SarvamAI: Raised $41 million in Series A funding to develop custom-made large language models for India-centric applications.

• Cohere: Secured $40 million in Series B funding to advance its natural language processing technologies.

• Pimlico AI: Obtained $15 million in Seed Round funding to optimize real estate investments and property management processes.

• Kinetica: Secured $30 million in Series C funding to enhance its AI-powered analytics platform for real-time data processing.

Got thoughts? Hit us up! We'd love to hear your feedback or any cool tidbits you'd like to share. Just reply to this email